About Us

About Us

Think2perform offers a suite of leadership coaching, consulting, and business development services designed to enhance the decision-making skills and performance of individuals and organizations.

Our clients include startups, top business schools, major league sports franchises and Fortune 100 firms. We have strong expertise in financial services, healthcare, nonprofits and education.


Our Mission

To make a positive difference every day.


Our Vision

We enhance the world by improving the decision-making and performance of the people and organizations we touch.

Our Values

Just as we ask you to reflect on your values, we believe it’s important to share ours with you.

  • People: We believe that when people get stronger their organizations do too.
  • Integrity: We are honest and ethical in every interaction and stand up for what is right.
  • Growth: We invest in continuous improvement of our firm, ourselves and our clients.
  • Excellence: We are committed to achieving optimal performance.

Our History

In early 2000, American Express executives Doug Lennick and Jim Choat met for dinner, musing on life beyond the executive suite. They reflected on what they'd learned about leadership, motivation and effectiveness and agreed it would be rewarding to share this powerful knowledge to inspire positive changes in others. That evening, on the back of a napkin, they sketched out ideas for creating a company focused on implementing business advisor services with a behavioral expertise.

While plans gained momentum, long-time colleagues expressed interest in joining, each bringing their distinct talents. Among this accomplished group was Dr. Rick Aberman, a pioneer in the emerging field of emotional intelligence and performance psychology.

The business came together with key players developing a unique approach to performance and achievement – one that provided a pathway to sustained optimal performance for clients.

In 2002, working together as Lennick Aberman Group, the team began sharing these performance enhancement methodologies with organizations around the world. As clients started exceeding organizational, professional and personal goals, many were eager to share their knowledge and real world experience as members of Lennick Aberman Group. As the firm's numbers grew, the partners recognized the need for a company name that reflected the profound simplicity and broad-based appeal of its methodologies.

In 2013 the firm rebranded as think2perform. Continuing our founding legacy, we share a vision to enhance the world by improving the decision-making and performance of the people and organizations we touch, and a mission to make a positive difference every day. As think2perform, we strive to help others make the ideal, real.

Leadership Team

CEO & Co-Founder

Founding Partner

President of Distribution

EVP of Marketing & Products

SVP of Behavioral Financial Advice


For more than a decade, think2perform's Professional Coaching, Leadership Consulting, and Business Development Services have improved the decision-making skills and performance of individuals and organizations.

Begin the journey to your ideal self, today.

Want to learn more about our professional coaching, leadership consulting and performance-enhancing tools? Contact Us